How does your website show up on the front page of Google? There are three main ways that it will show up:
- Someone types in your exact website address into Google
- You pay Google for their ad services to promote your website
- Google organically selects your website through their algorithms
Option 1 doesn’t really help out because if they know your website address, they can simply type it in themself.
For Option 2, paying for ads on Google will get your website visibility on the front page depending on what keywords you choose to buy, but it can get very costly over time.
Option 3 is the best way and is the essence of SEO (Search Engine Optimization), however, it is also the most difficult.